At IBC 2025 in Amsterdam, Jason Druss of Adobe’s Premiere Pro team turned the booth into a live editing stage. His demo of Premiere Pro 25.5 showed off what happens when Adobe swallows a plug-in maker whole. Spoiler: the result is faster cuts, fewer render bars, and one button literally called Surprise Me.
Film Impact now plays natively Druss opened a typical social-media timeline (fine, but flat) and replaced a cut with a VHS Damage transition. Instantly the edit pulsed with digital static, running in real time. No caching, no excuses. The magic: Film Impact’s entire library of transitions, effects, and motion tools now ships with Premiere Pro 25.5. Editors no longer need to install or license Film Impact separately. Everything lives in the Effects panel or via the new Film Impact Dashboard, which previews transitions before you drop them onto the timeline. The “Surprise Me” aera Each effect is deeply editable in the Effect Controls panel, position, hu...
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