Who has no hands and cares about our health? Our pets, of course. Yes, really. Our intestinal health is the biggest concern of our loved ones (furry flatmates). Following this idea from Serviceplan Health and Life, the TVC was created for the Burda Foundation's current bowel cancer prevention campaign. The task "in a nutshell": How can a dog and a cat engage in a loving dialogue, form words without the appropriate biological prerequisites, express human emotions and still remain animals?
After initially examining possible implementation routes and styles and collecting references (from strange things from the depths of the internet to Disney remakes), the path of real-looking animals, which are likeable thanks to their respective character-driven acting, crystallised: a somewhat grumpy older man's dog lives together with a charming cat, masterfully spoken by Jürgen Prochnow and Katja Burkard, rounded off by Sky Du Mont as the voice-over a...
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