zubr - DIGITAL PRODUCTION https://digitalproduction.com Magazine for Digital Media Production Fri, 31 Oct 2025 08:19:42 +0000 en-US hourly 1 236729828 Two decades of the Bison? https://digitalproduction.com/2024/01/04/two-decades-of-the-bison/ Thu, 04 Jan 2024 12:42:00 +0000 https://digitalproduction.com/?p=146854

It’s very nice to have two years on a project – but there are some that run way longer. For example Platige
Image’s involvement in the commercials for „Żubr“, a polish beer brand. These have been made since 2004 – so it’s time to open a bottle and ask how the bison evolved!

The post Two decades of the Bison? first appeared on DIGITAL PRODUCTION and was written by Bela Beier.

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You all know Platige image – from their short movies which won many animagos (among other prizes) to their involvement in some of our favourite shows and cinematic masterpieces – from The Witcher to Lars von Triers’ Melancholia. If you want to see their upcoming and current projects, head to platige.com forshowreels and more. 

But it is time to talk about Żubr – a Polish brand whose commercials have been made by Platige since 2004. If you want to see the spots, head over to zubr-bier.de/zubr-werbung. And before we start with the interview: The name “Żubr” means Bison, or, in German, “Wisent”. Basically, a VERY large and very fluffy Buffalo (To whom it is related), which has nearly died out in the last century. But currently there is a population of about 200 left in the polish Nature reserve in Białowieża, as well as some other reserves. The beer takes its name from the animal which roamed the steppes of what is now Poland at the time the brewery was founded. 

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The post Two decades of the Bison? first appeared on DIGITAL PRODUCTION and was written by Bela Beier.

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