You all know Platige image – from their short movies which won many animagos (among other prizes) to their involvement in some of our favourite shows and cinematic masterpieces – from The Witcher to Lars von Triers’ Melancholia. If you want to see their upcoming and current projects, head to platige.com forshowreels and more.
But it is time to talk about Żubr – a Polish brand whose commercials have been made by Platige since 2004. If you want to see the spots, head over to zubr-bier.de/zubr-werbung. And before we start with the interview: The name “Żubr” means Bison, or, in German, “Wisent”. Basically, a VERY large and very fluffy Buffalo (To whom it is related), which has nearly died out in the last century. But currently there is a population of about 200 left in the polish Nature reserve in Białowieża, as well as some other reserves. The beer takes its name from the animal which roamed the steppes of what is now Poland at the time the brewery was founded.
DP...
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